In 2024, artificial intelligence dominated Contech (construction technology) investments, claiming 37% of total funding and larger-than-average deal sizes. Artificial intelligence (AI) isn鈥檛 just generating buzz, it鈥檚 the cornerstone of evolution, reshaping the Contech investment landscape and propelling a pivotal shift in the digitalization of the construction industry.
has ridden the AI wave, enhancing efficiency and sustainability in processes across heavy-intensive industries鈥攁nd construction is no exception. The Spanish company is now part of our investment portfolio, redefining real-time construction process optimization with analytics & visionary AI technology.
Keep scrolling to learn more about this hot-off-the-press partnership!
Table of contents
Press Release
Cemex Ventures invests in company pushing boundaries of real-time industrial process optimization with AI technology
Madrid, Spain. April 22, 2025. Cemex Ventures, Cemex鈥檚 corporate venture capital (CVC) and open innovation unit, announced today that it has executed an investment agreement with OPTIMITIVE, a Spanish company that provides high-tech solutions through advanced analytics & artificial intelligence (AI) to optimize efficiency and sustainability in processes within energy-intensive industries.
Founded in 2008, OPTIMITIVE has developed proprietary artificial intelligence software to enhance efficiency across heavy industries. It offers advanced solutions for process improvement, maintenance, and services, with a strong focus on the cement industry during the last years. The Spain-based company has developed one of the most far-reaching solutions on the market, featuring real-time and closed-loop process optimization鈥攚hich means it can autonomously learn and adjust optimal set points in autopilot mode. Among its additional competitive advantages is its no-code visual design鈥攚hich enables large-scale adoption without requiring specific AI expertise鈥攁nd continuous operation鈥�24 hours a day, 365 days a year. OPTIMITIVE is currently commercializing two main products: Optibat Studio 鈥� a tool for historical data analytics, modeling, and optimization used by process engineers 鈥� and Optibat RTO 鈥� a tool for real-time operation used by process operators.
“OPTIMITIVE has a robust customer base across a large number of sectors, making it an ideal partner that reinforces Cemex’s commitment to transforming the industry through collaboration with breakthrough technologies,” said Alfredo Carrato, Investment and Open Innovation at Cemex Ventures. “365bet中国 are excited about this partnership with OPTIMITIVE, given the impressive results they have already achieved in Europe and the United States in projects to date with Cemex.”
鈥淪ince our first engagement with Cemex some years ago, we have always been confident that our relationship would be long-lasting. “Now, thanks to their strong technological vision and commitment to reducing their carbon footprint, they have chosen to continue supporting OPTIMITIVE through this investment鈥�, commented Fernando de la Prida, CEO at OPTIMITIVE. 鈥淭his decision reflects the high level of satisfaction among our clients and the competitive advantages that OPTIBAT brings to their operations.鈥�
Cemex seeks to scale OPTIMITIVE鈥檚 solution across its operations as part of its ecosystem, with the goal of agile large-scale deployments in the near future. By integrating this groundbreaking solution, the construction giant aims to significantly reduce energy consumption at its production facilities while simultaneously increasing (production) efficiency by up to double digit percentage points. Energy efficiency plays a crucial role in reducing Cemex鈥檚 operational carbon footprint, in line with the program to become a net-zero CO鈧� company. This collaboration is a clear example of how cutting-edge technologies are transforming the building materials sector of the future.
About OPTIMITIVE
OPTIMITIVE delivers advanced technology solutions for operational optimization through Advanced Analytics and Artificial Intelligence. Their systems work in real-time, analyzing process data and recommending the most appropriate adjustments in each case to minimize energy consumption while improving production, quality, safety, and equipment health. OPTIMITIVE is rooted in 脕lava, Spain, and has expanded globally. They operate in the Americas, Europe, Africa and Asia, with over 10 years of experience in process industries. For more information, please visit:
About Cemex Ventures
Launched in 2017, Cemex Ventures focuses on helping overcome the main challenges and capitalizing on the opportunity areas in the construction ecosystem through solutions that consider sustainability. Cemex Ventures has developed an open collaborative platform to lead the revolution of the construction industry, engaging startups, entrepreneurs, universities, and other stakeholders to tackle the challenges in the construction environment and shape the industry鈥檚 future. For more information on Cemex Ventures, please visit: www.cemexventures.com
About Cemex
Cemex is a global construction materials company that is building a better future through sustainable products and solutions. Cemex is committed to achieving carbon neutrality through relentless innovation and industry-leading research and development. Cemex is at the forefront of the circular economy in the construction value chain and is pioneering ways to increase the use of waste and residues as alternative raw materials and fuels in its operations with the help of new technologies. Cemex offers cement, ready-mix concrete, aggregates, and urbanization solutions in growing markets around the world, powered by a multinational workforce focused on providing a superior customer experience enabled by digital technologies. For more information, please visit:
What does OPTIMITIVE do?
OPTIMITIVE has developed proprietary artificial intelligence software efficiency in heavy industries, with a strong focus on the cement industry. The Spanish company offers one of the most comprehensive solutions on the market, featuring real-time, closed-loop process optimization 鈥搘hich means it can autonomously learn and adjust optimal set points in autopilot mode. One of its major competitive advantages is its no-code visual design, enabling large-scale adoption without requiring AI expertise, along with continuous, 24/7 year-round operation.
These are OPTIMITIVE鈥檚 main products:
- Optibat Studio: A tool that enables flexible and easy-to-setup autonomous AI optimization in a closed-loop system, used by process engineers for historical data analytics, modeling, and optimization, and designed for industrial companies aiming to enhance efficiency and sustainability.
- Optibat RTO: A tool that uses AI to improve industrial processes and recommend optimum set-points in real-time, designed for real-time operation and used by process operators.
Why has Cemex invested in OPTIMITIVE?
As the open innovation arm of Cemex, we are committed to continuously seeking high-potential startups focused on enhancing sustainability and driving digital transformation in the building industry. With a strong emphasis on decarbonizing the built environment and promoting energy efficiency principles, Cemex Ventures is eager to collaborate with startups aligned with these objectives. OPTIMITIVE stands out as an ideal partner, offering cutting-edge technology and one of the most far-reaching solutions on the market, which has already delivered impressive results in projects across Europe and the United States with Cemex.
Put simply: By integrating OPTIMITIVE鈥檚 solution, Cemex aims to significantly reduce energy consumption while simultaneously increasing production efficiency.
But let鈥檚 dive a little bit deeper…
How will OPTIMITIVE and Cemex help each other achieve their objectives?
In this partnership, Cemex aims to take OPTIMTIVE鈥檚 technology to the next level, scaling its solutions across its operations and helping fulfill its mission of transforming industrial processes globally, making them more efficient and sustainable using AI, thus contributing to a better world to live in.
Cemex helps OPTIMITIVE raise additional capital to fuel its growth while leveraging Cemex Ventures鈥� expertise in growth strategies and Cemex鈥檚 knowledge of construction and building materials. Through this partnership, Cemex aims to achieve agile, large-scale deployments of OPTIMITIVE鈥檚 solution in the near future.
OPTIMITIVE helps Cemex through its robust presence across a wide range of sectors, reinforcing Cemex鈥檚 commitment to transforming the industry through collaboration with breakthrough technologies.
This partnership is closely aligned with one of Cemex鈥檚 top priorities: . By integrating its solution, the construction giant will reduce its energy consumption while simultaneously increasing production efficiency by up to double-digit percentage points.
Moreover, this agreement is closely tied to Cemex鈥檚 strategic priority of sustainability program, as energy efficiency plays a fundamental role in reducing Cemex鈥檚 operational carbon footprint on its path to becoming a net-zero CO鈧� company.
Who is OPTIMITIVE?
Founded in 2008, the Spain-based startup made its first steps with Cemex Ventures鈥攁lthough it had already worked with Cemex鈥攁ppearing in the Top 50 Contech Startups & Cleantech Construction Map in 2024 under the Decarbonization Alternatives vertical. Now, in 2025, we鈥檙e betting on OPTIMITIVE through this investment.
The Basque startup鈥攑resent in the Americas, Asia, Africa and Europe鈥攕pecializes in optimizing efficient services for businesses and serves clients in the cement, oil, and chemical industries, among other sectors. OPTIMITIVE has a…
- Mission: They are committed to transforming heavy industry processes and contributing to a more sustainable and efficient world.
- Vision: They envision a future where any complex system is complemented by an 鈥淥ptimization Brain鈥� that ensures its effective operation under all circumstances.
What鈥檚 next?
Like all our portfolio companies, we鈥檒l keep you updated with all the news about OPTIMITIVE through our digital channels: blog, social media, and our (we also send memes 馃槈).
